Category Archives: Business

When I started this blog I knew next to nothing. I didn’t know how to edit a photo, or promote my posts, or change even the most basic design elements on my blog… and I’d definitely never heard of anything like SEO. Looking back, I marvel at how long it took me to learn some of the simplest things. But sometimes it’s the simple things that can be the hardest. I can’t tell you how long I struggled with branding, or how much and what I should share (and to be honest, it’s a process… I still do) so even though there are tons of nitty gritty details I wish I’d known when I started this blog, these are a few of the really big basics that stand out…

1 // You have to tell people about it.

I don’t care what you do for a living, be proud of this other more creative side of yourself and tell everyone you know what you’re up to. You have every reason in the world to be proud.

When I first started out, I was afraid of what other people might say — now I’ll admit I feel a whole lot more like this.

2 // Read other blogs, but set a limit.

Too much obsession with what else is out there can breed insecurity and box you in. We all need a little inspiration or a kick in the ass now and then, but too much can stifle your creativity.

3 // You can’t fool please all the people all the time.

You can’t be everything to everyone. No matter how badass you think that chick over there with the diy craft blog is, if you’re not Martha, you’re not Martha.

But you are passionate about something else, right? That’s why you started a blog. (And remember I didn’t say good at, I said passionate. You can always learn.) If you focus on the things you’re passionate about, it will show in your work. You just can’t fake it in this industry. You have to be comfortable with your brand and let it shine, limitations and all. Letting go of all of that extra stuff is the only way you’ll ever find your own personal brand.

4 // Natural light will be your best friend and your worst enemy.

Okay this is sort of nitty gritty, but it’s important. Photographers often specialize in one thing… still life or portraiture or landscape. If you have a lifestyle blog, you’ll need to be an expert in all of the above. So the sooner you figure out how light works, the better off you’ll be. Watch out for direct, harsh sun and dark rooms with artificial (yellow) lighting. Seek out the shade when you’re outside on a sunny day and seek out the sun next to a window when you’re inside. I can’t even tell you how long it took me to figure out how to work with the light, and I’m still learning every day.

5 // You will learn, you will get better, and you will grow. Work hard and have faith. It will happen.

I still remind myself of this every day, and when I look back over time I can see that it’s true. You don’t have to do everything right right away, and you won’t! But that’s okay, half of the fun is in improving every day.

Those are my top five… but like I said, there’s so much more.

What have you learned along the way, and what do you wish you knew more about? Are there any questions or topics you’d like to hear more about from me?

P.S. I’m sort of obsessed with Waterlogue, you too?

With Alt coming up in just two weeks and a full plate right now, I’ve been thinking a lot about ways to get and stay organized on the go. Even though the conference will be a little bit of a vacation — I’m so excited to see everyone, attend some great parties, and learn a ton of new things — I’ll also be working hard to keep up with everything at home. Luckily, that’s something I’m used to. So I thought I’d share a few of the ways I prepare to stay organized on the go — both to remind myself, and to give you all some ideas if you happen to be looking!

// Decide which device(s) are best to take. Major project? Bring your laptop. Just keeping up & taking notes? Use a tablet with a keyboard (this is what I’ll be using at Alt thanks to Lenovo’s generous sponsorship). Do you need your Kindle or can your tablet do double duty with a Kindle app?

// Check for wi-fi on the plane, and prepare accordingly. If you don’t have it, it’s a good time to sit down and write or read that paper that’s been nagging you.

// Use a cloud. It’s the best way to keep all of your work in one place, and to access it on the go. Evernote, Dropbox, and Google Drive are great options that cost little to nothing.

// Make a list. Nobody wants to get to the airport and realize they’ve left their phone charger at home. And if you really hate packing (like me) try Packing Pro to make the lists for you!

// Make a folder. Organize all of your flight details, appointments, etc in an email or other folder on your device for easy access. TripIt is a great option for doing all of this on your device.

// Use your commuting time to work, but don’t overdo it. You still want some time to relax and take it all in. Even if it’s just a business trip, it’s an opportunity to travel. Try not to take it for granted.

// And speaking of a little bit of time to relax — download GateGuru to find the best food on your layovers. (You know I’m always thinking about the food.)

I’ve gone through a lot of different types of editorial calendars. Lists, yearly calendars with just a quick overview, monthly planning alongside the rest of my work… but it’s only recently that I’ve found something that really works.

Of course, I share this with the caveat that this is what works for me. Everyone is a little bit different. But what I’ve found is that there are a few very specific (very detailed) things I need to keep an effective editorial calendar.

1 // It needs to be separate from the rest of my work. Even from my blog-related appointments.

For a long time I tried to keep everything together, and it was just too easy to let the editorial planning fall by the wayside.

2 // It needs to be all-inclusive.

That sounds like a contradiction, but what I mean is that everything involved in my editorial planning needs to be contained in one place. That means the brainstorming, the scheduling, and the planning.

First, I’ll brainstorm a list of posts based on a pre-set list of topics. Then I’ll use that list to fill in my calendar, and adjust the topics accordingly. Last, I’ll plan when any prep for a post needs to take place. Scheduling is only half the battle, after all.

3 // I still need a to-do list and an appointment calendar.

Such is my busy life and obsessive compulsive planning problem. The editorial calendar happens in Google Docs, the appointments are recorded in my Google Calendar, and the to-do list is updated in TeuxDeux.

Technically, I love to keep a paper planner… but I’ve finally given in to the fact that they’re just too much to carry around.

And if I can’t carry it around, it’s not any use.

Here’s an example of my own editorial calendar for November.

It’s pretty rudimentary, but it works just perfectly for me. And I’m so excited that I’ve finally found something that does that I just had to share.

Photo via.

I don’t write nearly as often as I’d like to. Life always seems to get in the way. But I’m always fascinated by the writing habits of others. James Joyce apparently wrote just a few sentences a day, while Ernest Hemingway made it a point to get in 500 words… and Stephen King goes all the way to 10 pages, even on holidays. Truman Capote wrote lying down, and Alexandre Dumas wrote for decades only on one particular shade of blue paper. Some wrote in between errands, some during (Gertrude Stein wrote while her wife drove them around in their Model T Ford.)

Some habits make sense, some not so much.

Here are a few of my own that I’ve found to help…

1 // If you can’t write something good, write nonsense.

Lately I’ve started using 750words.com to get out the bugs on the days I’m feeling less than inspired. The idea is that once you’ve written 750 words of nonsense, your head is all limbered up and the ideas will flow. So far I’ve found it to be really effective!

2 // Read

An hour or so with David Sedaris and my brain is buzzing with ideas. Of course, my storytelling ability doesn’t hold a candle to his… but at least I can try. Practice makes perfect, right?

It’s all about reading the folks that inspire you.

3 // Walk

When all else fails, take a walk. Sitting (I sit – anyone here stand or lie down?) for too long in front of a computer will fry anyone’s brain. Moving around gets things going again, and for me, it usually works to break the block.

What are some of your writing habits? Do you use any tricks to break you out of a slump?

Photo via.